HERMÈS
1837年創立於法國巴黎。愛馬仕早年以製造高級馬具起家,迄今已有百年的悠久歷史,如今產品涵蓋了箱包、珠寶首飾、鐘錶、男女裝、生活藝術品、美妝、香水等。愛馬仕傳承法式優雅,以精美的手工製作和貴族式的設計風格立足於服飾品牌的顛峰。愛馬仕經營香水生意已經50多年了,90年代後期其香水業務突然飆升,在法國市場名列12位,對一個小規模的公司來說,相比它眾多強大對手——動輒搬來查理茲·塞隆、妮可·基德曼助陣的Dior、Chanel,這是一個不錯的成績。愛馬仕的殺手鐧是它有一名專職的調香師。據介紹,全世界只有極少數化妝品公司擁有自己的調香師。和他們的其它產品一樣,愛馬仕的香水是經過精挑細選、獨一無二的,體現著這個品牌一貫的對時尚的敏感和對生活的熱情,它所在乎的是內在,而非外表的變化。
Founded in 1837 in Paris, France. Hermès started out as a manufacturer of high-quality harnesses and has a long history of 100 years. Today, its products include bags, jewelry, watches, men's and women's wear, lifestyle art, cosmetics, and perfumes. Inheriting the French elegance, Hermès is at the top of the clothing brands with its exquisite handmade and aristocratic design style. Hermès has been in the perfume business for more than 50 years, and its perfume business suddenly surged in the late 1990s, ranking 12th in the French market, which is a good result for a small company compared to its many powerful rivals - Dior and Chanel, which often bring in Charlize Theron and Nicole Kidman to help out. It's a good result. Hermès' trump card is that it has a dedicated perfumer. It is said that very few cosmetic companies in the world have their own perfumers. Like their other products, Hermès perfumes are carefully selected and unique, reflecting the brand's consistent sensitivity to fashion and passion for life, which cares about the inner, not the outer changes.