Chanel

Chanel

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     1913年,嘉柏麗香奈兒在法國杜維埃開設了一家服飾店,推出運動服飾系列。設計的jersey針織服裝具有革命性的意義,讓女性對自己的身體有了新的自覺,也改變了女性的生活方式,因而立即大獲成功。香奈兒品牌產品種類繁多,有服裝、珠寶飾品及其配件、化妝品、保養品、香水等。品牌的時裝設計有高雅、簡潔、精美的風格,在20世紀40年代就成功地將「五花大綁」的女裝推向簡單、舒適的設計。除了時裝,Chanel也在1921年推出ChanelNo.5香水,女星妮可・基德曼作代言人的No.5香水瓶是一個甚具裝飾藝術(Art Deco)味道的玻璃瓶。Chanel No.5是史上第一瓶以設計師命名的香水。而「雙C」標誌也讓這瓶香水成為Chanel史上最賺錢的產品,且在恆遠的時光長廊上歷久不衰,至今在Chanel的官方網站依然是重點推廣產品。 

    In 1913, Gabrielle Chanel opened a clothing store in Duvivier, France to launch a sportswear line. The design of jersey knitwear was revolutionary, giving women a new self-awareness of their bodies and changing their lifestyles, resulting in an immediate success. The Chanel brand has a wide range of products, including clothing, jewelry and its accessories, cosmetics, skincare products, and perfumes. The brand's fashion design has an elegant, simple and exquisite style, and in the 1940s, it successfully pushed the "five-flower" women's clothing to simple and comfortable design.In addition to fashion, Chanel also launched Chanel No.5 perfume in 1921, actress Nicole Kidman as the spokesman for the No.5 perfume bottle is a very art deco (Art Deco) flavor of the glass bottle. Chanel No.5 is the first bottle of the history of the designer's name of the perfume. Chanel No.5 was the first bottle of perfume ever to bear the designer's name, and the "double C" logo made this bottle of perfume the most profitable product in Chanel's history, and it has lasted for a long time, and it is still a key product on Chanel's official website.

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